This month, we are celebrating innovation. Meet the forward-thinking product and the ingenious female
movers + shakers that laid the foundation for every belly to truly shine


Meet 3 innovative women who have marched forward in the face of adversity


Virginia Apgar

June 7, 1909 – August 7, 1974


An American obstetrical anesthesiologist who invented the Apgar Score, a rating system to asses health in newborn babies right after birth. Her innovative scale helped lower infant mortality rate in the United States and inspired a new guard of infant health best practices. Apgar was inducted into the National Women's Hall of Fame in 1994.

Mary Phelps Jacob
.aka. Caresse Crosby

April 20, 1891 – January 24, 1970


The FIRST recipient of the patent on the modern bra at the age of 23 years old. Women of her time wore uncomfortable corsets for support that deemed heavy and stiff, but Mary Phelps wanted something different!

Mary's patent was granted in November of 1914, although other versions of bra-like garments had
been floating around since the 1860's.

Credit: ( Pinterest )

Credit: (Pinterest)

Mary Carson Breckinridge

February 17, 1881 – May 16, 1965


A nurse-midwife and the founder of the Frontier Nursing Service.The Frontier Nursing Service was the first nursing program in the US to train midwives.

In 1995, Mary Breckinridge was inducted into the National Women's Hall of Fame


3 products that have paved the way for your belly!

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Learn about the patented product that is the first belly band ever invented (It's true!). In fact, it'sbeen holding up pants since 2001. One small strip of seamless fabric, one giant step for pregnant bellies everywhere.

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Crossover Panel®

Learn about the patented technology that is helping Mama stay comfortable, cool, and supported throughout her pregnancy. It's the first true Innovative lower back support created and tested specifically for mama.

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Magnetic Nickel Free Nursing

The latest in Nursing: a nickel free magnetic closure that allows you to nurse on both sides with ease. It’s quiet and won't harm baby. Every mama could use an extra pair of hands, but with this new magnetic detail, you can absolutely get by with just 2.