Meet the Team: Jessica Egbu
Meet Jessica: our social media manager, the instagram pro who can talk your ear off
about korean skincare products, all day long! Get to know Jessica!
What is your role here at Ingrid & Isabel?
I head Social Media and all blog/video content.
So basically, I’m a classic millennial. Phone in hand, on Instagram 99.9% of my day.
Let’s do an Ice Breaker: What movie can you watch over and over again? Why?
Tough, but probably Les Demoiselles de Rochefort (1968) which translates to “The Young Girls of Rochefort”. It’s a french musical directed by Jacques Demy. I love it for the bright colors, the mod costume design and choreography. It’s just so pretty to look at.
What are some of the things you think about everyday as a Social Media Manager?
Fortunately for me in the world we live today, social media never sleeps (That was a joke). I do a mental morning social media checklist on all our accounts, checking basic engagement and making sure there’s a post up across the board. If I don’t have marketing meetings that day, I’m figuring out what projects I’m working on. This could be an on-location video shoot or setting time to send influencers packages. In general, I’m constantly looking out for new ways to make our platform more interactive/interesting. Whether that be creatively or for conversion. What I personally love to do on daily basis is see who our audience is and what they’re up to. Who are they wearing? Are they wearing our clothing and are they sharing? I do this user checkup probably 10 times during the day and another 10 times before bed.
You can imagine my iPhone screen time… it’s scary.
What has been your favorite project so far at Ingrid & Isabel?
Definitely launching AMotherIs.com, the blog you’re reading now :) Creating the blog was one of those projects where when I was assigned to take over, my eyes lit up! Everything from figuring out how the blog could serve “mom”, to the design of the site and organizing contributors was so much fun and is still, so much fun. I hope you have as much reading it as I do. If you have any comments or critiques on how we can make the blog better, feel free to comment below!
WHAT ARE SOME MISCONCEPTIONS YOU DISLIKE THAT PEOPLE GENERALLY HAVE ABOUT WORKING IN THE FASHION INDUSTRY?
Probably that fashion and its industry isn’t considered “work” or “a stable career”.
I hear a lot that when working in this industry it doesn’t last, or that it’s not actual workplace activities (eg. Meetings, Deadlines, Strategy, etc.) that most 9-5ers deem a full day’s job. Of course, this perspective might be skewed because I’m a millennial and we’ve changed the way we monetize our interests into careers. However, it’s something I hear a lot and I for one think is completely wrong.
AS A WOMAN IN AMERICA, HOW DO YOU FEEL THE WORKPLACE HAS IMPROVED AND WHAT’S SOMETHING WE CAN DO TO CHANGE IT FOR THE BETTER?
We’re starting those conversations of being recognized for our brains and not our bodies. We’re starting those conversations on the ridiculous system of Wage Gaps between men and women. We’re finally being heard! Not completely, but there are smoke signals in the distance and our allied men are starting to raise eyebrows with concern and interest.
What I think is something we can do to change the culture of the workplace is to open our mouths and talk about this! Make it heard, make it known! It’s the only way for progress.
WHERE DO YOU SEE THE FASHION INDUSTRY HEADING IN THE NEXT 10 YEARS?
Technology is going to takeoverrrrrr! (Scary, right?) I see VR retail shopping experiences. Literally sitting in my living room with my VR head set and shopping at the mall from my couch. I also see our clothing becoming more eco-friendly and sustainable, especially during this global heat crisis.
WHAT’S YOUR MOTTO OR PERSONAL MANTRA?
IF YOU COULD HAVE DINNER WITH A FAMOUS PERSON(s) IN HISTORY (CELEBRITY, HIGH PROFILE PERSON, LIVING OR DEAD) WHO WOULD IT BE?
Probably my grandparents or great-grandparents. I’d love to know what their lives were like in Nigeria at my age. (26). Or during the time Nigeria received independence from Great Britain.
LISTEN TO JESSICA’s SPOTIFY FAVES